Dipli x Ipsos studies
Our collaborative Dipli x Ipsos study investigates the barriers and opportunities within trade-in and refurbished markets, offering strategic insights for tech pros aiming to foster a more circular economy. Discover how to transform consumer hesitancy into active participation.
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The insights are in. The opportunity is yours to seize.
Europe’s circular tech revolution starts here.
Trade-in programs and refurbished smartphones:
decoding European consumers
Dipli and Ipsos are back with the 2025 edition of their groundbreaking study on the circular tech economy, now covering France, Germany, Poland, and the UK.
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What's inside? The real story behind refurbished smartphones and trade-in programs: how consumers buy, sell, and why they hesitate. We've uncovered the emotional drivers and friction points shaping this fast-evolving market.
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New this year: the Dipli Circular Index (DCI). The first proprietary benchmark measuring how ready each market is to go circular. A powerful tool to track progress, spot opportunities, and lead the transition.
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Sharper insights. Deeper data. Four markets. One question: Is your market ready for circularity?
The game-changers of our study
This year’s results reveal what truly moves the circular tech market forward and what’s still holding it back. The Dipli x Ipsos study exposes the gap between intent and action, showing how trust, simplicity, and speed can turn curiosity into conversion. Decode trade-in and refurbished potential.
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Scale circular tech across Europe. This is your chance to take the lead.
Deep
consumer intelligence
Decode the full consumer journey, from intent to resale, to uncover what truly converts buyers and where friction still slows them down.
Four markets,
one European lens
France, Germany, Poland, and the UK analyzed through the same rigorous methodology. Compare maturity levels, spot opportunities and tailor your approach to each market.
The first-ever circular maturity benchmark
Meet the Dipli Circular Index (DCI), a unique metric measuring each market’s readiness for circularity. A strategic compass to guide investment, track progress, and lead the change.
Refurbished 2025 key figures
Refurb-ready consumers
Europe is ready for circular tech. Nearly two thirds of Europeans are ready to switch to refurbished smartphones a massive potential still waiting to be converted.
66%
64%
64%
62%
62%
64%
Trust grows through proof not promises. Consumers need tangible reassurance: transparency and warranty checks matter most.
29%
Security guarantees
42%
A long-term guarantee
21%
Factory settings restored
42%
Reliability and performance as new
Trust drivers
Trust grows through proof not promises. Consumers need tangible reassurance: transparency and warranty checks matter most.
Trade-in 2025 key figures
Trade-in adoption
The trade-in reflex remains to be built. Most consumers still keep their old devices “just in case”. The trade-in journey is far from a reflex.
64%
have never traded in a smartphone.
Experience expectations
Fast, transparent, and easy experiences win. Consumers expect trade-in journeys that are quick, transparent, and seamless.
72%
<30 min trade-in journey
38%
Diagnosis by an in-store technician
36%
Fast payment
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