Case studies and client testimonials
Dipli and Orange launched a new 100% digital trade-in experience in France
Reynold Simonnet
CEO and Co-founder of Dipli.
“Launching this online trade-in offer demonstrates Orange's commitment to an efficient and omnichannel approach. We are proud to support Orange teams in this unprecedented step forward.”
Tanguy Pennel
COO and Co-founder of Dipli.
“Orange France is setting the standard in Europe with its emblematic Re program. We are proud to bring Dipli’s expertise to continuously raise the level of operational excellence together.”
A truly omnichannel trade-in service to improve smartphone resale, anywhere
After a successful launch in 500+ Orange stores in France, Dipli trade-in is now operating the online trade-in for the 2 brands Orange and Sosh, with 2 districtive user journey and UI. Users benefit from a trade-in offer when purchasing a new phone, keeping a high price competitivness on trade-in on all channels, whether or not they are Orange customers.
A complete value chain managed
by Dipli
From white-label interface and device collection to quality control and payment processing, Dipli acts as the operating system for trade-in.
​
Unified trade-in pricing and product quality is key in the success of this project, on a wide range of products and conditions, ensuring a NPS score way above industry average.
Accelerating smartphone refurbishment and recycling for all customers
Dipli’s circular infrastructure serves both individual consumers and enterprise clients through Orange Business.
​
We bring the same level of excellence, traceability, and operational rigor to enterprise trade-ins as we do to B2C channels, enabling a unified experience across the board.
​
With continuous improvements and a strong feedback loop, we make sure every customer, retail or corporate, benefits from a seamless, efficient, and sustainable trade-in journey.
Know more
Follow us
© 2026 by Dipli. All Rights Reserved.